In today's fast-paced world propelled at even higher speeds by technology, a day turns into night then back into day at a seemingly relentless pace. More cars, same number of roads; more people, same square meter space; more work, same number of hours, the list goes on. For most of the urban dwellers, it is as if time is getting more precious by the minute and personal space has shrunk to cramped dimensions.
More and more people prefer to spend their free time on adventures into nature rather than hedonistic pursuits of pleasure in man-made milieus. There is a longing, for some even a quest, to plug into nature and recharge, absorb raw, pure energy, breathe 100% fresh air in the hopes of coming back to the arena at an optimal level to survive another bout.